ArtWeek's Version of "How'd They Do That?"
January 7, 2020
Happy 2020! With the launch of a new year and a new decade, the ArtWeek team is excited to announce a new section on our inspiration pages called Community Profiles that highlights how eight very different communities across the state got involved with ArtWeek and how they leveraged it in a variety of ways.
From small towns, urban hubs, rural communities, and regional partnerships – these community profiles provide mini-case studies (2-3 pages) that are quick and easy to read but also offer valuable inspiration and advice from local creative champions. We highly suggest reading all eight profiles (Amherst, Belchertown, Cape Ann, Great Barrington, Harwich, Lynn, Marion, and Plymouth), but in this post we will preview four of them (the next blog post will highlight the other four).
Part of the Pioneer Valley’s five-college area, members from the Amherst Downtown Business Improvement District and the Amherst Center Cultural District worked together to make ArtWeek 2019 a successful joint effort. Read about how they added twists to their Farmer’s Market and Food Trucks, invited new events, and collaborated with a wide variety of organizations in an effort to make ArtWeek a creative complement to the area’s graduation festivities.
A cluster of four coastal communities north of Boston used ArtWeek last year to celebrate creativity and culture across town lines in a unique collaboration. Fueled by the vision of a leadership team represented by a local tourism champion, a town hall planner, and a regional chamber of commerce executive, they worked together to create a multi-town calendar that included small business owners, individual artists, and nonprofits as part of a shared effort to market the spring “shoulder season.”