ArtWeek’s Version of “How’d They Do That?” – Part I

ArtWeek's Version of "How'd They Do That?"

January 7, 2020

Happy 2020! With the launch of a new year and a new decade, the ArtWeek team is excited to announce a new section on our inspiration pages called Community Profiles that highlights how eight very different communities across the state got involved with ArtWeek and how they leveraged it in a variety of ways.

From small towns, urban hubs, rural communities, and regional partnerships – these community profiles provide mini-case studies (2-3 pages) that are quick and easy to read but also offer valuable inspiration and advice from local creative champions. We highly suggest reading all eight profiles (Amherst, Belchertown, Cape Ann, Great Barrington, Harwich, Lynn, Marion, and Plymouth), but in this post we will preview four of them (the next blog post will highlight the other four).  


Amherst: A College Town Powered by Culture

Part of the Pioneer Valley’s five-college area, members from the Amherst Downtown Business Improvement District and the Amherst Center Cultural District worked together to make ArtWeek 2019 a successful joint effort. Read about how they added twists to their Farmer’s Market and Food Trucks, invited new events, and collaborated with a wide variety of organizations in an effort to make ArtWeek a creative complement to the area’s graduation festivities.

Pakistan Truck Art
seARTS Wearable Art Group

Cape Ann: Regional Innovation and Creative Collaboration

A cluster of four coastal communities north of Boston used ArtWeek last year to celebrate creativity and culture across town lines in a unique collaboration. Fueled by the vision of a leadership team represented by a local tourism champion, a town hall planner, and a regional chamber of commerce executive, they worked together to create a multi-town calendar that included small business owners, individual artists, and nonprofits as part of a shared effort to market the spring “shoulder season.”


Harwich: A New Cultural Center Takes Center Stage 

Cape Cod is not just for summer visitors, and the town of Harwich is a perfect example of the creative adventures that exist year round. Be inspired by the story of how a 100-year-old school building was transformed into a vibrant cultural center for artists as well as the community-at-large, and also how it evolved as a community leader and creative economy driver. And don’t miss how they put the building literally in the spotlight with a stunning “Light Up the Night” giant interactive piano keyboard on the center’s façade.
Back To School at Monomoy Regional High School
GB Arbor Day/Chalk Art Festival


Great Barrington:  A Small Town and Its Cultural District Shines in the Spotlight

This historic town nestled in the Berkshires was excited when it officially became recognized as a new cultural district in 2018, and saw ArtWeek as a free and relatively easy opportunity to celebrate that designation with a wider audience. While recasting some existing events to be “ArtWeek friendly,” they also cultivated local business involvement and took advantage of co-promotion opportunities while taking full advantage of ArtWeek’s marketing toolkit to help put the cultural district on the map.

Part ii Coming soon...

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