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Better Business by Design
September 26, 2015 at 3:00 pm–4:00 pm
Now, more than ever, companies are seeking ways to rethink, restructure, and relaunch. In Massachusetts, some companies are catapulting miles ahead of the competition with game-changing products and services. How? Design. Designers are experts trained to bring out the best of a service, place or product. And good design is a win-win: design is a plan to make life better, and it makes business stronger. Massachusetts is rich with industries that prove design’s value to products and services, including technology, tourism, life sciences, entertainment, retail, finance, consumer goods, and manufacturing. Better Business by Design highlights case studies showing the positive impact good design is having on Massachusetts businesses. See case studies from Zipcar, IDEO, iRobot, Essential, Korn Design, Mad*Pow and more.
This is a special exhibition production of Better Business by Design for ArtWeek. Join us on Saturday, September 26 at 3:00 p.m. for a special ArtWeek tour.